Marketing strategies analysis Case Study Example | Topics and Well Written Essays - 1000 words

Marketing strategies analysis - Case Study Example Despite this factor, it is also imperative to know that the company has retained and even accumulated a high number of customers that have remained loyal and this is owing to the appropriate customer service they get from the company and the long services that they get from these commodities. There are many existing opportunities for disruptive innovation in this particular market and Apex has really integrated them and thus come out as strengths.. All these developments receive appreciation and are recognized as milestones in the contemporary technology environment. It is important to understand that coming up with a new technological marketing device in the company, such as a watch, where it is directly connected to the phone, the operator can directly hear the conversation between the seller, and the buyer has it leading in its industry. The connection is in a manner that the user does not require to get into the pocket to communicate with the head office regarding the pricing but rather just presses some buttons on the device and talks freely is a bold move that can revolutionize the technology world. This one disruptive innovation will work effectively in the contemporary world. Another strength is regarding the fact that the company has earned many loyal customers over the years and thus it is difficult for other companies to attract them. Competitors are very critical in any business. In order to understand the weaknesses presented by the company, it is important to put oneself as one of the competitors and show the various ways the competitor can beat Apex due to its weakness. If tasked with the role of bringing up a rival company, an effective strategy would ensure that the strategy was quite different from that adopted by Apex Foods. As opposed to Apex Foods’s strategy of marketing commodities to high-end customers only, the commodities produced would be of high