Mid Term Exam Assignment Example | Topics and Well Written Essays - 1250 words

Mid Term Exam - Assignment Example This depends upon where and how the company markets its products or services. In addition, when it comes to marketing or promoting a service or product, one sixe does not fit it all. There are various elements of the marketing strategy that may need to change depending on whether the company is marketing globally or domestically. In order for the Apollo Company to gain enter and gain control of new markets, the marketing managers needs to conduct a situation analysis. A situation means the state of things that occur at the same time. Situation analysis interprets the environment that an organization operates. The situation analysis gives the knowledge and context for planning. It shows the competitive position, financial and operating condition and the state of external and internal affairs. In situation analysis, SWOT analysis is the commonly used analysis. SWOT refers to the strengths, weaknesses, opportunities and threats to a company. In our study of the Asian pacific and North America markets, the positioning statement should be believable, important and unique. After the positioning statement has been developed, supporting claims have to be implemented. The statements are used in satisfying a similar criterion to the positioning statement. Then support points usually reinforce the uniqueness, believability and the importance of the positioning statement. The support points usually give a structure for demonstrations of the products. The positioning statement articulates the abstract benefit while the supporting points usually are readily available for demonstration. International marketing means to provide one’s services or goods worldwide. It is a tradition for most companies to start marketing their products or services domestically and expand to international market to capture wider market share and increase avenues for sales of their services or